Kumho Tire has launched the all-season tire "SOLUS 4S HA32," which is a European-only product. This product is specially designed for European climate and road conditions, and features stable and excellent driving performance in snow as well as dry and wet road surfaces.
The new product 'SOLUS HA32' optimizes grip and drainage performance by applying a V-shaped pattern that intersects high-tech materials compound and zigzags. As a result, braking performance was improved by more than 15 percent over the existing product, and the wet road braking force labeling class was also given the overall B grade on the European Standard.
In addition, the optimized pattern design, such as three-dimensional sipe, will show improved handling and braking performance so that it can respond in any season, not only to rain and snow but also to the slush road surface where ice is slightly melted.
Even before its launch, the new product won the Winner in the transportation equipment category of Germany's "Red Dot Design Award 2020," one of the world's top three design awards, proving not only the product's function but also its design capabilities.
Sidewall, which is the flower of tire design, has four-season icons to make it easier for consumers to understand the characteristics of the product, and has a luxurious and sophisticated appearance design by applying hologram technique that Kumho Tire introduced for the first time in Korea.
"Kumho Tire is working on developing its own tire technology and ceaseless research.The new 'SOLUS 4S HA32' will become a new high-performance tire in the European market and will enhance its brand image," said Jeon Dae-jin, CEO of Kumho Tire.
"SOLUS HA32" will be released in the European market with a wide lineup of 42 specifications ranging from 14 inches to 18 inches, and the company plans to expand to up to 20 inch SUV products within the year in line with growing demand in the SUV market.
Meanwhile, Kumho Tire conducts differentiated sales and marketing activities in different regions as market demand varies greatly depending on regional characteristics. It is actively utilizing partnerships with Tottenham Hotspur and Olympique Lyonnais, which are popular among the public, to increase brand awareness and expand its sales network by strengthening online/digital marketing.