Zenpia's global cosmetics brand Secretkey opened a shop at the beauty retail store "Beauty Garden" located in Hanoi, Vietnam and held an opening event, drawing keen attention from local people.
Beauty Garden is one of the four major beauty stores in Vietnam, with global brands with proven product capabilities, and is highly recognized by local women.
The opening event was a success with more than 5,000 visitors, and it received a great response by presenting the Secretkey popular lip product "Sweet Glam Tint Glow Mini Kit" as a gift.
Considering the characteristics of Vietnam's cosmetics market, which is highly interested in whitening and skin care, Secretkey focused on whitening, wrinkles and skin texture improvement, moisturizing and sebum control, such as "Snow White Line," "Rose Water Base Line" and "Starting Treatment Rose Line."
Snow White Line's “Snow White Milky Pack,” in particular, is a whitening functional product with niacinamide ingredients approved by the Food and Drug Administration, which helps brighten dull, lifeless dark skin. It is also very popular among Vietnamese consumers, with its cumulative sales hitting 1.1 million.
"Vietnam is one of the important global distribution channels for Secretkey, and the entry of Beauty Garden, the four major beauty stores in Vietnam, was a remarkable achievement," a Secretkey official said. "We will continue to expand our online and offline channels so that customers can conveniently meet Secretkey products throughout Vietnam in the future."
kslee@koreaittimes.com
