Ssangyong Motor announced on Aug. 18 that it is preparing for the post-Corona era by reorganizing its global sales network amid a significant contraction in the global auto market due to the influence of the COVID-19 pandemics.
Ssangyong Motor opened a 91-pyeong agency's exclusive showroom in Kuwait on Aug.10 and opened a direct showroom in Baghdad, Iraq, this month to rebuild its sales network in the Middle East, where it is seeking to re-enter the market through the selection of new dealerships.
In the Middle East, including Kuwait and Iraq, the number of COVID-19 confirmed cases is increasing steeply. Accordingly, instead of the official showroom opening and launching events, the company plans to focus on non-face-to-face marketing through newspaper pages, online and social networking services (SNS) to enhance brand awareness.
Ssangyong Motor's British agent also moved its headquarters from Luton, Bedfordshire, to Swindon, Wiltshire. As parking lots and parts logistics warehouses have been expanded and import ports, Bristol Port and Royal Portbury Pier are close, efficient distribution service effects are expected.
Ssangyong Motor will review the overall sales environment and strengthen its sales capacity rather than focus on immediate sales expansion, and prepare to flexibly respond to market conditions after the end of COVID-19, while striving to raise brand awareness through non-face-to-face channels.
