SEOUL, KOREA - Able C&C announced on August 6 that it opened a 13th Missha outlet in Ho Chi Minh City in Vietnam.The 13th Missha outlet is located on the Ngo ThoiNhiemStreet, an area that has large foot traffic and is clustered with educational institutions and restaurants.
The company said it decided to open additional Missha outlets in Vietnam since Missha’s sales there jumped to US$1.08 million last year, up 130 percent from $470,000 in 2011.
Missha achieved higher-than-expected sales in Vietnam thanks to the popularity of color cosmetics, including BB Creams and Glow Tint Lip Gloss.
An Able C&C officialsaid, “The sales of Missha has been rising steadily in Southeast Asian markets, including Vietnam.”Able C&C plans to increase the number of Misshastores in Southeast Asia up to 150 by the end of this year. At present, Missha runs 1,300 outlets in 26 countries worldwide.
