The Low Hanging Fruit of Mobile Success

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For a successful mobile application the rewards are incredible
Tuesday, April 21st, 2015
Mobile Success453

Along with costumer based apps, enterprise applications are being designed to allow someone to work anyplace, and anytime. The increase in productivity a successful enterprise app can be more valuable to a business than the money made on the consumer end. Already IBM and Apple have partnered to develop enterprise applications which can be configured to integrate into a company's already existing IT systems.

But how does a business capitalize on all this opportunity? What's the key to success?

The key to success lies in the reason why mobile applications fail. Two thirds of customer applications are given a two star rating or less, and according to SAP, 78% of enterprise apps are abandoned after their first use. The reason: they either perform too slowly, or don't function properly.

According to Tal Barmeir, CEO of Experitest, "The successful mobile applications entrepreneur sees mobile applications testing as the simplest way to get to the top tier of his market."

Mobile application testing is the surest way to make sure your app is working perfectly and efficiently.

What is mobile application testing?

It's the testing of all the functions on your application over devices, operating systems, and local networks. It takes software testing to the next level.

Where software applications on desktops usually run on one operating system, for mobile there are four. An application created for mobile, or expanded from desktop to mobile has to function properly on all of them.

Unlike a desktop which had a pretty predictable screen size, the devices mobile applications run on have screen sizes from as high as a 12.2 inch Samsung Tablet to a 1.5 inch smart watch. A mobile application has to present a pleasant user experience for all of them. Mobile testing requires running your application over devices of all popular screen dimensions.

The heart of mobile is mobility. Connection speeds vary according to where the user is, and where the user will be next. If someone in New Zealand finds an application working too slowly, he will tell his friends on social media that the app is a bust. It won't matter that the reason the app worked slowly was because he used it while on a train riding through a tunnel. A mobile application needs to be tested to perform smoothly over the most challenging local network conditions.

The danger of not testing properly is that your customers become your mobile testers. They are the ones who find what's wrong with your application. But instead of telling you, they tell everyone else.

"A bad experience with a mobile application not only destroys the earning potential of the app, it deters users from downloading updates of it even after you fix the problems. It dissuades users from buying other products made by your brand. A customer blacklist is the worst there is." Says Barmeir.

If this is the case, why do people release apps to market without testing them? Testing takes time, and there is a lot of pressure to deploy ahead of the competition. A decision maker is forced to choose between releasing to market first, but with risks in quality, or releasing a high quality app after her main competitor.

A comprehensive mobile testing strategy solves the problem. The best mobile testing tools have automated features to speed up the process. They operate in the cloud, letting you set up a mobile device lab with devices of all sizes so you can access any of them at your workstation, even test your application over multiple devices at once. The better tools keep up with innovation, empowering you to test smartphones alongside smartwatches and wearables. They also allow you to simulate your applications performance over any type of local network on earth. Experitest's SeeTest Solutions Suite is one example of an all in one testing tool.

Including a comprehensive mobile testing strategy in your application development is the low hanging fruit towards mobile success. This solution is readily available, easy to use, and one of the most effective ways to bring your mobile application to the top of your market, and to get the most out of the new success mobility offers.

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