LG Electronics (LG) has announced a new collaboration with Six N. Five, an acclaimed Argentinian designer and digital artist based in Barcelona.
Over the past decade, Six N. Five, led by Ezequiel Pini, has been exploring the use of 3D tools and software to create stunning, contemporary, and elegant imaginary worlds.
This collaboration aims to showcase the fusion of digital art and advanced technology through a collaborative exhibition called "Among the Sky."
The exhibition features six specially commissioned artworks, which will be presented on large-scale format LG OLED and Lifestyle Screens. The showcase premiered during Frieze New York at a private preview held at The Shed on May 15-16, followed by public exhibition from May 17-21.
LG's collaboration with Six N. Five under the LG OLED Arts initiative signifies the company's commitment to merging digital art and cutting-edge technology.
By presenting contemporary art experiences through LG OLED screens, LG aims to inspire new forms of artistic expression and broaden the ways viewers engage with visual culture.
LG OLED TVs are known for their self-lit picture quality and powerful image processing technologies, elevating the viewing and user experience in the display of digital art.
“We believe that LG OLED will break through the limitations of conventional media and open up the possibilities for digital art and artists,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In accordance with our motto, We inspire art, LG OLED will inspire many artists as they advance into new forms of art, transcending the borders of different fields. We could not be more excited in working with the most talented digital native artists – such as Six N. Five who understand this space.”
The series of six commissioned artworks titled "Among the Sky" draw inspiration from landscape paintings, expressionism, and the fantasy realms of surrealist masters.
Six N. Five's digital art practice blurs the line between natural and otherworldly expressions, combining elements of the physical and the digital.
Through the partnership with LG OLED and LG Art Lab, these artworks can be experienced in the physical world while also being made available on large-scale digital platforms.
LG's state-of-the-art OLED evo TVs accurately reproduce the textures and colors of the artworks, delivering immersive and detailed images with enhanced brightness and clarity. This collaboration also aims to bridge the gap between Web 2.0 and Web 3.0 user experiences, exploring new possibilities for digital art consumption.
“The sky has no boundaries. Its immensity has always represented a sacred journey beyond perceived limits to me. The world as we know and experience has a finite horizon. It is broken when our vision is raised to connect with the sky,” shares Six N. Five. “For some, it proposes the connection to the beyond, to our divine and spiritual essence. We look up there when we ask for things, when we seek an explanation or simply when we decide to “end” the verticality of our bodies to allow us a physical and mental rest, surrounded by nature.”
In addition to the physical exhibition, the six series of artworks by Six N. Five will be available as NFTs (Non-Fungible Tokens) through LG Art Lab starting on May 25 at 12:00 AM EDT.
This digital format allows collectors to own a unique piece of the artwork in the form of a blockchain-based token. The exhibition will also continue to be displayed at Frieze New York from May 17-21, 2023, at The Shed 8th Floor, Tisch Skylights, located at 545 W 30th Street, New York, NY. The exhibition is co-curated by Ezequiel Pini and Derrick Li and supported by Triple X.w
