Ssangyong Motor said Sept. 2 that it sold 10,015 cars in August--8,038 units of domestic cars and 1,977 units of exports, down 12.3 percent from a year earlier.
Its sales fell due to intensifying competition stemming from a slowdown in the global auto market and sluggish domestic market.
Despite the effect of the launch of new Korando cars in the domestic market, Ssangyong Motor's sales fell by 11.2 percent on-year due to the overall weak consumer sentiment.
Korando, which added gasoline models on Aug. 13, maintained its performance by increasing sales by 39.4 percent compared to the previous month.
Exports are still under way to revamp their lineup. Sales fell 16.4 percent on-year, but exports of finished cars, excluding CKDs, rose 10.4 percent on-month as shipments of Korando went ahead.
Since the Korando M/T model is scheduled to be shipped to the European market from September, the export performance is expected to recover.
"Despite the overall weak market demand, we are seeing an year-on-year increase in domestic sales by continuously releasing new products," said Ye Byung-tae, CEO of Ssangyong Motor. "We will further expand our sales by tapping into the global market through our strengthened product lineups such as Korando Gasoline."
